Apple is Researching on Smart Glasses to Challenge Meta

Apple has finally joined the race around smart glasses and introduced a new project called ‘Atlas’ last week. As reported by Bloomberg, Apple’s research and development strategy is now in high gear. Apple teams are conducting internal comparative analyses of available market products. They are also gaining valuable feedback from the company’s employees. In this regard, Apple will hold focus groups to find out what consumers want from wearable technology, especially given potential rivals like Meta with Ray-Ban.

While getting to market might be years away, Morgan Stanley has stated that Apple smart glasses have the potential to disrupt the current market and competitors. That’s why unveiling these smart glasses, Apple emphasizes its interest in innovation and high quality. These glasses will be equipped with some unique features that no other similar device has and can become a breakthrough in the industry.

What is the Apple smart glasses?

A project that may emerge as the company’s first venture into augmented reality wearables is smart glasses with the internal codename “Atlas”. Apple’s glasses are expected to be lighter and priced lower than the Vision Pro coming as daily wearable accessories. The Atlas project includes live capture, where Apple employees are using competitor devices such as Meta’s Ray-Ban Stories.

This feedback will assist Apple in improving features and ease of use of their design possibly integrating it with the Apple ecosystem to consider both groups. At present, the glasses are in the experimental stage, and putting them on the market might take about five years, and it may bring a new segment besides Apple’s gadgets.

Also Read: Apple Air Pods as hearing aids: Everything you need to know

Meta’s Ray-Ban

The first version of the Meta Ray-Ban Smart Glasses was made available in October 2023; an integration of Meta, and Ray-Ban. But these smart glasses are generations ahead of the Ray-Ban Stories which is the older version of these smart glasses.

Some of the changes entail getting rid of the secondary lens in favor of a larger and better one for photography and video shooting; integrating five microphones for improved sound; and getting Meta AI for voice control and real-time translation among others.

The look and feel of the glasses stay true to the iconic Ray-Ban style but it has a function that is useful for many things beyond just taking pictures or videos. There continue to be privacy issues, as to what they capture and how they notify people nearby. Other details on the specifics and actual features can be accessed on the official website of Ray-Ban or look up tech reviews.

Apple is researching smart glasses to challenge Meta

It is now preparing itself to replicate the very feat in the smart glasses segment with a project, named “Atlas”. Originally rolled out last week, through Atlas, Facebook is collecting data on current smart glasses, from Apple employees, that reflects market needs and wants. This feedback process is done through a focus group and is under Apple’s Product Systems Quality group in the company’s hardware division.

Apple’s Vision Pro headset while far more developed is still described as being heavy and extremely costly to produce which prevents it from being more mainstream. This has forced Apple to consider creating thin and lightweight smart glasses that may be groundbreaking for the iPhone.

Apple wants to create an object that will enhance everyday usability while gradually introducing augmented reality and this is how studying products like Meta’s Ray-Ban Stories can help.

Also Read: Why You Should Not Wear Vision Pro In Public Places?

Conclusion

After the discussion, Apple entered the market with the Apple smart glasses market named the “Atlas” project making a significant shift in the technology of the wearables. By taking feedback from employees and analyzing competitors like Meta’s Ray-Ban, Apple aims to create innovative, lightweight, and affordable smart glasses for customers. They may take years to launch, but these glasses could redefine the market, showcasing Apple’s commitment to enhancing daily usability through augmented reality.