TikTok is about to add AI avatars that can make ads

TikTok is planning to bring AI creators to its platform. Reportedly, TikTok may bring virtual influencers to promote items and brands on the platform. These AI avatars can read scripts generated by the advertising team or sellers to the TikTok platform and will promote the items.

As per the sources, the TikTok team is testing out this feature and checking its performance. But still, the feature is not ready to roll out for the users. Although this is not the very first time TikTok is bringing the touch of AI to its platform. In January they spotted the feature of “Song Generation” for its users. Which allows the users to create songs apart from creating the videos on the platform. However, the feature was available for only a few users.

“The feature, which is still under development, would generate a script for a video ad based on a prompt submitted by the advertiser, as well as an AI-generated influencer to perform in the video, according to an advertiser who has seen plans for the tool. TikTok Shop merchants could also use the AI influencer tool to promote their goods, said two other people told about the idea by TikTok staff” “reported by the Sources.

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TikTok is planning to bring the new AI Avatars as a “complement” of the human creators not as the replacement of Human creators. Human creators are the reason behind the success of TikTok and it can be a bit challenging for its team to release this new function without affecting the human creators.

There are a number of human creators who rely on the ‘promotion of brands” to earn money from the platform. Even it is a big concern for the creators as they say they are not getting paid enough. Now bringing the AI avatars or virtual influencers to their platform is a challenging task for the team.

It is not clear yet how TikTok will manage to share sponsorship dollars between the human creators and AI influencers. Apart from that taking a deal away from the human creators to AI is not going to be as easy to think as it sounds. TikTok is an entertainment app and bringing AI promotions to it does not seem exciting for human creators.