Is Amazon’s New Rufus Chatbot worth the Hype?
On 2 Feb, Amazon launched Rufus, a new AI-powered shopping assistant. Amazon has launched this new AI chatbot inside the Amazon shopping app. Customers can interact with Rufus inside the Amazon shopping app to enhance their shopping experience.
However, with the release of Amazon’s new chatbot Rufus, Amazon states that “Today we are launching beta to a small subset of customers in Amazon’s mobile app, Rufus will progressively roll out to additional U.S. customers in the coming weeks.”
Rufus is more than a chatbot for the customers. It is an expert shopping assistant who is trained in the product catalog, customer reviews, and different information across the web. As per the company, Rufus is capable of answering the different questions of the customers for their shopping needs, providing comparisons for different products, and making recommendations based on their searches.
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Here’s what customers can do with Amazon’s new chatbot Rufus:
As per the company, customers can conduct a product search on the app. They can search like “What to consider when buying headphones?”, or they can ask “What are clean beauty products”? Rufus will provide them with more informatics information for their shopping experience.
If looking for any product comparison customers can also take help for that. For example, they can ask “What’s the difference between lip gloss and lip oil? Additionally, customers can also get recommendations for products like “Is this pickleball paddle good for beginners?”, or “Is this jacket machine washable?”
Amazon’s new chatbot Rufus Beta Version:
As of now, Rufus is being tested by different Beta testers in the US. Some are also sharing their experience after using the beta version of Amazon Rufus inside the Amazon shopping app.
Sharing their experiences some are saying “Amazon’s new Rufus chatbot isn’t bad — but it isn’t great, either”. The beta testers are sharing mixed reactions now on this chatbot. As per the sources it can be used for different purposes like asking for general buying advice but for some queries, it may provide an AI-generated synopsis of the product it is linked to.
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As per Amazon, “Rufus draws on not only Amazon first-party data, including product catalog data, community Q&As, and customer reviews but “open information” and product reviews from across the web”.
The company has encouraged the beta testers to leave feedback on Rufus to increase its performance. Rufus is still not available for public use and in the coming weeks, it will be available for more U.S. customers.
