Adobe is planning to launch a new Firefly Video Model to Premiere Pro
AI

Adobe is planning to launch a new Firefly Video Model to Premiere Pro

Apr 16, 2024

Recently Adobe has released a preview of its new generative AI model powered by Adobe Firefly. Adobe is working on a generative video tool, however, the company has not confirmed the release date when they will launch the new model. The company said editors may expect the launch of Adobe’s Video AI at the end of this year.

In their blog post on Monday, the company shared this news with the editors. “Adobe is reimagining every step of video creation and production workflow to give creators new power and flexibility to realize their vision,” said Ashley Still, senior vice president, of Creative Product Group at Adobe. “By bringing generative AI innovations deep into core Premiere Pro workflows, we are solving real pain points that video editors experience every day while giving them more space to focus on their craft.”

Adobe is integrating with advanced Gen AI models like OpneAI and Sora. along with that, the company is collaborating with many AI startups to introduce its new GenAI model to the Adobe Premiere Pro. Like other GenAI tools, Adobe’s new model is capable of generating videos using prompts (text or image). However, the company has not disclosed the data they have used to train their AI model.

What’s new in Adobe Video AI tool:

Adobe has shared a preview of its upcoming Generative AI in Premiere Pro with its latest features. The model offers three exciting features to its users that they can use to generate more exciting videos.

Also read: Adobe is Testing a New AI Tool

Generative Extend

Using this all-new feature, the editors can easily seamlessly integrate frames so that they can generate larger clips more easily. The company claims that this new feature will solve many regular problems of the editors offering them new features.

Object Addition & Removal

Object addition and removal will no longer be a tough job for the editors. With Adobe’s Video AI tool, the editors can simply track the objects and can remove them as per their choice or even replace them.

Text to Video

The new Gen AI tool allows users to create full-length videos using the prompts. The editors can create their videos from scratch and can also use reference images to create videos as per their requirements.

However, all these features are still under research and development and have not been released to be tested by the users. Adobe is planning to bring these exciting features to its Premiere Pro at the end of this year.

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